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It’s Official: Black Cherry Is *the* Biggest Trend of Winter 2024

Truly anyone can wear this trend too.

There are two types of people: those who loathe seasonal-inspired trends and those who love them. We fall somewhere in the middle and don’t mind a yummy seasonal trend to help guide newness in our home decor, outfits, and beauty choices (but we also fully believe in vibes and doing/wearing whatever feels right). 

That said, we’ve been seeing black cherry everything popping up on our social media feeds and shelves, and we aren’t mad about it. The trend is exactly as it sounds: deep, rich, red hues with a hint of purpley black that looks good in just about every format. Most recently, Dua Lipa dyed her hair dark cherry, giving her dark brunette base a subtle, vampy hint of violet. Laura Geller also released new limited-edition “black cherry” lip colors that give a nice sultry wash of color that looks good alone or with a dark lip liner.

The black cherry hue has also been huge in the fashion world, with statement bags and staple pieces—all great for fall and winter—making their way into our carts. Beyond that, we’re seeing cherry as a star note in fragrance-focused items, like body butter and candles so you can lean into the tarty fruit in a sophisticated, moody way.

Ahead, find some of our ways to embody the black cherry vibe this winter, from lipstick to leather bags.

Our favorite ways to wear the black cherry trend this winter:



Apotheke Bitter Cherry Classic Candle — $46.00

This isn’t your typical desserty seasonal candle (think: pumpkin spice, hot cocoa, or salted caramel notes). Instead, it’s a sophisticated fruity floral that feels like a unique winter scent for your home. Black cherry is the star of the top notes, but you’ll get whiffs of tonka bean, vanilla, and patchouli as it burns. It’s the perfect way to channel vampy, wintery vibes but in a cool, moody way.



Laura Geller Jelly Balm Hydrating Lip Color in Very Black Cherry — $21.00

Black cherry lipstick isn’t limited to super opaque, matte liquid lipsticks. In fact, you can opt for a sheer, buildable wash of color with a balmy-tinted formula like this one, which has a jelly, cushiony texture, thanks to squalene and vitamin E. One swipe of this lipstick will reveal a rich violet shade that looks good alone or paired with a brown or purple lip liner. It’s pigmented enough to wear alone, but you can layer it on top of violet or red lipstick to enhance the color and add some shine.



Philosophy Radiant Grace Whipped Body Crème — $41.00

Philosophy bottled up a super-hydrating whipped body formula (loaded with shea butter, niacinamide, and olive oil extract) that’s perfect if your skin gets really dry in the fall and winter months. What’s more is the decadent scent, though, carefully crafted with black cherry, jasmine, and caramelized sandalwood. It’s fruity, floral, milky, and a great base for layering on your favorite fall fragrance.

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Essie Nail Polish in Wicked — $6.00

No lie—I pull out my (almost dried-up bottle) of Essie’s Wicked every fall. It’s a staple vampy color that just screams cozy, spooky seasonality. It’s a deep cherry red that skews a little more on the black side depending on the light.



IGK Color Depositing Hair Mask in Williams-Burgundy — $27.00

A color-depositing mask is a great option if you want to try a cherry red tint on your hair (a lá Dua Lipa) but don’t want to commit to more permanent salon results. You can comb it through clean, wet hair and leave it on for five minutes for a sheer color tint. For a more intense cherry color payoff, comb through wet hair and leave it on for 15 minutes. You can expect a more vivid result on blonde hair, but you can still get a cool cherry cola color on a brunette base, too.



Quince Washable Stretch Silk Notch Collar Blouse in Wine Tasting — $68.00

Another easy way to sneak black cherry into your life is via a colored-blouse, like this super soft silk piece that’ll look good dressed up (with a cute faux-leather skirt or booties) or even more casual with your favorite pair of jeans and sneakers.

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J. Crew Edie Bucket Bag in Cocoa Berry — $268.00

If you’re like me and own a bajillion black purses and want to switch it up, a black cherry leather bag (like this one) is a great fall investment accessory. This has a sleek bucket silhouette but is large enough to house all your essentials: laptop, phone, keys, toiletry bag, etc. 



Aerosoles Almond Toe Suede Ankle Bootie in Deep Aubergine — $174.00

We love these cherry-tinted suede boots that add some extra pep in your step without making your toes scream (seriously, these are super comfy). We love that these dress up just about any outfit, so they’re perfect to toss on even when you’re in an oversized sweater and leggings, or in something more fancy like a cute winter dress.

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