The Future of Remote Work: Navigating the Talent Crisis, Harnessing Diversity & AI Upskilling

The Future of Remote Work: Navigating the Talent Crisis, Harnessing Diversity & AI Upskilling written by John Jantsch read more at Duct Tape Marketing

 The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Levin, a seasoned entrepreneur and co-founder of WorkBetterNow, a company specializing in providing talent from Latin America & The Caribbean for US-based businesses. Prior to that he started and built a media company serving […]

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.

Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

Key Takeaways

Embark on a transformative journey with Shama Hyder in this Duct Tape Marketing Podcast episode, where she unveils the concept of Recommendation Engine Optimization (REO) as the evolution from traditional search engine optimization. Explore the impact of dark social on brand discovery and gain insights into the four key channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media such as voice and AI platforms.

Shama addresses the complexities of privacy concerns, artificial intelligence, and generational shifts in attitudes towards data sharing, providing valuable perspectives on navigating this evolving landscape. As the digital marketing landscape continues to shift, learn the importance of adapting to new rules of influence and avoiding overreliance on any single channel. Whether you’re a seasoned marketer or just starting, these key takeaw